As a food brand, knowing how to use social media to elevate your business and promote your food is a must. Here are some of the brands getting it right and some ideas you can use!
Brands Getting Social Right
- Oreo uses cartoon animation on platforms like Facebook, for example, their post to promote their Halloween cookies.
- Oreo regularly posts videos of people making all kinds of delicious things with their cookies on their TikTok page - from two ingredient mug cakes to Oreo iced mochas.
- Taco bell was already being praised for their humorous Tweets in 2012.
- They later created their very own ‘emoji engine’ where users could @ them with two emojis and the brand would reply in seconds with a GIF based on the two emoji’s - the brand created 600 original GIFs and photos in advance of the campaign.
- They also have an artistic Instagram account and regularly partner with influencers - they sent one influencer taco related gifts on his birthday!
- The brand showcases company culture with fun Instagram Story Highlights, showing off that employees know how to have a good time.
- Siete also engages with fans with recipe contests and shares followers’ images regularly.
- KFC utilises their mascot, Colonel Sanders in their campaigns in a unique and funny way.
- They regularly post themed campaigns, such as Colonel Sanders as an astronaut, gold statue, and on the cover of a romantic novel.
- Domino’s came up with an innovative way for customers to order pizza with a simple Tweet.
- The brand’s ‘Pizza Legends’ campaign allows people to visit the website, create their own ultimate pizza design, then name it and share it on social media.
- Staff members also share real pictures of pizza they have made on Instagram to entice followers.
- Out of all brand mentions on Twitter, food and drink brands are mentioned the most with 32% share of tweets.
- There are 5.7 billion food-related pins on Pinterest.
- Instagram is where it’s at for food businesses - pizza, steak, and sushi are the top 3 foods posted to Instagram.
Using Social Media As A Food Brand
- Get creative on Instagram with an artistic photograph style, for instance taking unusual, colourful pictures with your food products.
- Ensure you have a unique brand voice that aligns with your brand and be consistent across all platforms.
- Gain social proof by asking your customers to post creative recipes using your food on their own platforms and repost them.
- Host competitions encouraging people to come up with their own recipes or to recreate one of yours.
- Post short, informative videos on TikTok showing people what they can do with your product in a short amount of time.
- Use Instagram Stories to share useful information and tips.
- Make your packaging something people want to post on their socials - could you include a fun fact or a joke?